Offering Everything from Commercial Property Development to
Landlord & Tenant Representation and Consultation
Real Estate Development & Brokerage Firm in California
Steve Selcer is President of The Selcer Group and Selcer Realty, Inc., both of which originated in September 2015. The Selcer Group is a full-service real estate development company. Selcer Realty, Inc. is a full-service brokerage firm that focuses on the exclusive representation of institutional and private landlords and national credit Tenants.
Our Areas of Focus
Selcer Realty, Inc., is a leading full service brokerage firm focused on strategic analysis of existing institutional assets and developments as well as brand expansion for key national retailers. The Selcer Group development company focuses on ground-up developments, acquisition and redevelopment, equity raising, and deal structuring.
Our current list of projects upon request.
The Vast Experience of the founder Steve Selcer
Steve Selcer, a 20-year industry veteran who has developed multiple properties, transacted well over 500 leases and acquired multiple properties for an aggregate of more than $1.5 Billion. Due to his relationship-based approach to the business, Steve Selcer has represented Tenants such as Walmart Neighborhood Market, Dollar Tree Stores, Burlington Coat Factory, In N Out Burger, Porto’s Bakery, Panda Express, Quizno’s, and many others.
Steve Selcer has exclusively represented landlords such as General Growth Properties, Capri Capital Partners, Regency Centers, Inland and Inland Western, Watt Companies, Sears Holdings, ICI Development, Rothbart Development, Primestor Development, Walgreens disposition, In N Out disposition, Vallarta Supermarkets, Combined Properties, Decron Properties, and Bilak Enterprises.
Asset Management
Before forming The Selcer Group and Selcer Realty, Inc., Mr. Selcer was the Managing Director of a private real estate investment firm that acquires real estate investments throughout the United States, emphasizing the Western and Southern US. Mr. Selcer’s responsibility was the Operations of the company, the Asset Management (Leasing, Construction, and Property Management) of the existing company’s portfolio. He was responsible for underwriting seven additional shopping center acquisitions equaling over 400,000 combined square footage at a total value of $125,000,000 under his tenure.
Leasing Executive
Prior to the private real estate investment firm, Steve was the Leasing Executive at Primestor Development, which is the leading institutional urban developer focused on providing goods and services to underserved neighborhoods/communities. He led the company in leasing their 3,000,000 sf existing shopping center portfolio, all new development, and their third-party operation of the Baldwin Hills Crenshaw, a 70-year-old, 1,000,000 sf Regional Mall in the heart of Los Angeles. Steve Selcer was responsible for leasing and repositioning the mall and bringing the income to an all-time high.
Broker Partner at Wilson Commercial Real Estate
Before joining Primestor Development, Steve Selcer was a partner at Wilson Commercial Real Estate, Southern California’s top leasing brokerage company focusing on institutional level Shopping Centers and top national Tenant representation. Mr. Selcer was a partner at Wilson Commercial for 7 years. During his tenure, Mr. Selcer and his partners listed over 150 anchored centers with a total square footage of over 20,000,000 sf. Jones Lang LaSalle recently purchased Wilson Commercial Real Estate due to its reputation and market share in Southern California.
The Beginning of an Illustrious Career
Mr. Selcer started his career at The Legaspi Company, a small boutique brokerage company that focused its leasing efforts in the inner city to provide goods and services. Within his first two years in the business, he became the exclusive broker for approximately 1,000,000 sf of existing shopping centers and exclusively represented 15 national chain tenants, and negotiated well over 70 leases during his tenure.
Our Team Judy Carter
In 1996 Judy Carter joined Wilson Retail Group. As Vice President of Operations, Judy was involved in the day-to-day operations and office management. For over 19 years, Judy handled all financial management, lease administration, and assistant leasing agent as needed. In May of 2015, Wilson Retail Group was merged into JLL where she was responsible for the daily operations of the JLL West Los Angeles retail office and provided executive support to the retail brokerage team. For the past seven years, Judy has supported a high-level team of brokers including the Executive Vice President, National Agency Lead, Managing Director, two Vice Presidents and several interns simultaneously. Prior to joining Wilson Retail Group, Judy worked for two investigative agencies over an 8 year period. At The Selcer Group, Judy is managing the day-to-day operations, helping to advance development, tenant representation and consulting projects and supporting the President in all aspects of the company.
Our Team Cesar Shih
Cesar Shih
Chief Executive Officer & Founder
Five Fortunes Group
Cesar Shih is the Founder and Chief Executive Officer of Five Fortunes Group, where he leads corporate strategy, capital allocation, and portfolio growth. He focuses on scaling high-performing restaurant brands through disciplined site selection, data-driven expansion, operational efficiency, and brand equity development.
Under his leadership, Five Fortunes Group has built a diversified restaurant portfolio with projected systemwide sales exceeding $20 million annually. Cesar’s approach centers on sustainable unit economics, strategic market positioning, scalable infrastructure to drive long-term enterprise value and building a core leadership operations team.
Prior to founding Five Fortunes Group, Cesar served as Senior Director of Real Estate Development and Franchising at Yogurtland Franchising, Inc. There, he led franchise sales, real estate strategy, and construction across domestic and international markets.
During his tenure (2008–2016), Yogurtland expanded from 6 locations to more than 365 units, becoming one of the fastest-growing chain concepts in the industry. He played a key role in scaling systemwide revenue from $3 million in FY2007 to $175 million in FY2016, surpassing $100 million in sales by 2011 — one of the fastest growth milestones recorded among chain restaurant brands at the time.
Cesar implemented market optimization modeling and predictive sales forecasting to enhance site selection accuracy and improve unit-level returns. He also led international expansion initiatives, launching and developing operations in Australia (25 units) and Thailand (12 units).
With deep expertise in franchise systems, real estate analytics, and multi-unit scaling, Cesar brings a disciplined growth mindset focused on maximizing investor returns while building durable, high-performing restaurant brands. He believes that a guest-first operating philosophy is a key driver of unit-level performance, brand equity, and scalable long-term growth.
Recently Completed Projects
All completed projects available upon request.
Starbucks
Mammoth Lakes, CA (2019)
Grocery Anchored Ground Up Development
Rosamond, CA (Completed Q4 2021)
Current Projects
All current projects available upon request.
Last Remaining Drive Thru Pad (32,000 sf)
Rosamond, CA (Q1 2022)
Coming Soon
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